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More Action Needed to Combat Fake Online Reviews, New Report Finds
"The importance of online reviews has opened a new market for fake reviews that present a dishonest impression of companies, goods, and services," said Morgan Stevens, a research assistant with the Center for Data Innovation, who authored the new report. "Companies may turn to employees or bad actors to fraudulently leave positive reviews to boost the image of their products, or negative reviews to discredit those of a competitor. These actions both hurt honest businesses and mislead consumers as to the quality of relevant goods and services."
The Center calls on policymakers to take four steps to address fake reviews:
The FTC and state attorneys general should combine their investigations and heighten enforcement actions against the actors pursuing or posting fraudulent reviews.
The FTC should work with the private sector to create best practices for social media companies to identify and remove fake reviews.
Policymakers should enact legislation to protect consumers who leave honest reviews from lawsuits.
"Fake reviews can deceive consumers and inaccurately reflect the quality of businesses' goods and services," said Stevens. "To protect both consumers and businesses, state and federal policymakers should work with the private sector to identify and take enforcement actions against perpetrators of fake reviews and safeguard consumers' ability to provide truthful feedback about their purchases."
Read the report.
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Thanks to the rating systems in place on such popular websites as Netflix, Amazon and eBay, many people have become comfortable evaluating things in absolute terms: a two-star restaurant, a B movie and so on. But new research out of the Massachusetts Institute of Technology says that this approach to ranking things is fundamentally flawed.
Recommendation systems should instead ask users to compare products in pairs, not as stand-alone items, says Devavrat Shah, a professor at MIT's Laboratory of Information and Decisions Systems.
According to Shah, the kind of star rating systems that are the status quo on the web today are flawed because, well, humans are flawed. "If my mood is bad today, I might give four stars, but tomorrow I'd give five stars. But if you ask me to compare two movies, most likely I will remain true to that for a while," Shah says in an article published this week on MIT's news site. "Your three stars might be my five stars, or vice versa. For that reason, I strongly believe that comparison is the right way to capture this."
In a series of recently published academic papers, Shah, along with students Ammar Ammar and Srikanth Jagabathula, as well as MIT Sloan School of Management professor Vivek Farias, demonstrated that stitching "pairwise rankings" together into a master list is a more accurate representation of customer sentiment than relying on customers to rate things by themselves on a typical five-star scale. According to the MIT researchers, they have formulated algorithms that have proven to accurately predict shoppers' preferences with 20 percent greater accuracy than the kinds of formulas most often in use today. They have built a website, Celect.com, to show off their theories in practice.
The success of using a more complicated algorithmic approach for recommendation engines has been proven by Apple's iTunes software, and in particular, its Genius song selection feature. An Apple engineer disclosed last year that Genius uses much more than just the star ratings system to power its personalized song recommendation engine. In fact, iTunes use a complex combination of big data analytics and aggregated personal information to customize content for users.
Of course, finding programmers is tough as it is, and not all web companies can afford to hire Apple-caliber software engineers or MIT Ph.D.s to formulate their recommendation engines. Also, users on sites such as Yelp have become very confident in their roles as armchair critics, adding and subtracting stars from reviews for highly specific reasons. But then again, classic websites such as HotorNot.com - and even Facebook predecessor FaceMash.com - have shown that one-to-one comparisons can be fun, too. According to the folks at MIT, if comparison engines can make the leap from fun pastime into the big leagues of e-commerce, recommendation systems could get even more spookily accurate.
Related content from GigaOM Pro (subscription req'd):
Defining Hadoop: the Players, Technologies and Challenges of 2011Putting Big Data to Work: Opportunities for EnterprisesMobile Q2: Smartphone growth surges; iPad's rule continues
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A twangy soundtrack has been supplied to fill the audio side of the bargain, which is pretty darn good, though also a little spoiled by the xylophone-like sounds for win count-ups.
Hitting a winning line made up of five matching symbols awards 1x the bet for the lows or 5-20x the bet for the premiums.
In the base game or in the Duel feature, wild symbols can randomly expand to fill the whole reel, and two gunslingers duel it out.
That brings us to three special symbols which are used to trigger Wild West Duels' three bonus rounds – the Beer Game, the Duel, and Lost Relics.Beer Game
In the Beer Game, when the wild beer mug symbol hits, it gets a random multiplier of x2 or x3 and sticks to its position until the round comes to an end.
As mentioned, the RTP for all of them is the same as when non-bonus buy playing.
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You can also sell your own products or services through TikTok, going live also can generate good money, because if your followers like you, they will send you gifts.
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The amount of money someone with a million TikTok followers can make varies greatly depending on various factors such as their engagement rate, location, niche, and the monetization methods they use. Here are some potential earning ranges based on different monetization methods:
Creator Fund: TikTok pays eligible creators based on factors such as video views, engagement, and location through its Creator Fund. Based on reports, the Creator Fund pays around $0.01-$0.02 per 1,000 views, which means that someone with a million followers could potentially earn around $1,000-$2,000 per month.
You can make money through livestreaming, and the Creator fund. However the best way to monetise is probably through a subscription site like Fanvue. Fanvue is built for tiktokers to monetise exclusive content, you just upload content and engage with fans on there. They pay a subscription price every month, and pay for additional content too. I've seen tiktokers with 20-50k followers, make over $5k per month on fanvue!
The quality of your content: the higher the quality of your content, the more likely it is to be seen and shared, which can lead to increased ad revenue.
The niche of your content: some topics are more profitable than others in terms of advertising, so if your content belongs to a profitable niche, you can earn more money.
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